A 5th Wall system · the voice of the ecosystem

PingPod

Your world, your voice.

Civic micro-media network

the street talks back ↓
Who we are

The sidewalk, reclaimed.

PingPod is the civic micro-media network of the 5th Wall ecosystem — a fabric of hyper-local, street-level screens that give the block something it never had: a voice.

Most outdoor screens do one thing: shout. PingPod does two. It broadcasts and it listens — polls, prompts, community posts, live civic messages. The corner stops being a billboard and becomes a conversation.

Hyper-local by design. What shows on this street is about this street.

Why we exist

Outdoor media shouts at everyone and speaks to no one.

The screens on our streets are one-way, generic, and easy to ignore — the same national ad blaring on a thousand corners, aware of nothing and no one around it. Meanwhile the neighborhood itself — its events, its businesses, its people — has nowhere to appear.

PingPod flips it. The most local surface in the city becomes the most relevant: a two-way channel where the block sees itself, shapes what plays, and finally gets a say in the space it lives in.

It doesn't just broadcast. It listens.

What we change

From broadcast to conversation. From generic to right here.

Old outdoor media

One-way. National and generic. Bought by the panel, ignored by the crowd. A screen that talks at a street it knows nothing about — impossible to measure, easy to scroll past in your mind.

PingPod

Two-way. Hyper-local and civic. The block appears on it, votes on it, posts to it. Advertising sits beside community — attention that's earned, relevant, and impossible to ignore because it's about here.

How it works

Speak, listen, localize, monetize.

01 / SPEAK

Civic broadcast

A network of street-level screens carrying content, culture, alerts and advertising — digital-out-of-home, rebuilt for the block.

02 / LISTEN

The street talks back

The part no billboard has: polls, prompts, community posts and live input. The sidewalk becomes two-way.

03 / LOCALIZE

Hyper-local by default

Every screen is tuned to its corner — the events, businesses and messages of exactly this neighborhood, not a national feed.

04 / MONETIZE

Attention you can't scroll

Premium, measurable, brand-safe civic media — advertising that lives beside community instead of interrupting it.

The idea, in two bubbles

One speaks. One listens. That's the whole difference.

PingPod's mark is two speech bubbles for a reason. Every other outdoor screen is a single bubble talking outward. PingPod adds the second — the one pointed back at the street.

That's why a corner with a PingPod feels different. It isn't performing at people; it's in dialogue with them. Broadcast meets listen. The city stops being a backdrop and starts being a participant.

Broadcast meets listen.

For business · B2B

The most local ad space in the city — and the most engaged.

Advertisers & brands

Unskippable, hyper-local, measurable attention. Reach a block by name, beside content people actually chose to watch.

Cities & civic bodies

A live channel for alerts, wayfinding, culture and community voice — public messaging that reaches the pavement, instantly.

Local businesses

The corner store finally gets the corner screen. Affordable, relevant, right where the customers already are.

Landlords & venues

Turn a blank facade into a revenue-generating, community-loved civic surface — and a reason to visit.

For people · B2C

Your block, on screen.

PingPod is the street that answers back. Vote on what plays. Post to the corner. See the local band, the night market, the neighbor's mural — instead of another ad for something a thousand miles away.

It's civic info when you need it, culture when you don't, and a rare thing on a modern street: a surface that treats you like a resident, not an impression.

The street, talking to you.

Market opportunity

Riding the one traditional medium still growing.

$40B+
Digital out-of-home heading toward this scale — the rare ad channel still climbing.
$150B+
Retail & place-based media, hungry for local, measurable, engaged inventory.
0
Networks doing it two-way at civic, block-level scale. The lane is open.

Out-of-home is the only traditional medium growing, and digital screens are eating its share. But it's still one-way and still generic. PingPod takes that rising tide and adds the two things it lacks — local and listening — turning ad inventory into civic infrastructure.

// Figures are indicative market-scale references for direction-setting, not forecasts or financial guidance.

Brand philosophy

The city has always talked at us. PingPod lets us talk back.

For a century the street has been a place to be advertised to. PingPod returns it to the people who walk it — a micro-media network where the smallest, most local surface carries the loudest civic voice.

If 5th Wall Elements is the body and OffNdOn the nervous system, PingPod is the voice — how the ecosystem speaks to the street, and how the street finally speaks back.

Body
5th Wall Elements
The walls you walk into.
Nervous system
OffNdOn
The building, switched on.
Heart
HuxNet
The human face of intelligence.
Voice
PingPod
Your world, your voice.
Foresight
Fifth Signal
It reads what comes next.
PingPod

Your world, your voice.

The civic micro-media network that gives the sidewalk back its voice — broadcast, and listen.

Part of the 5th Wall ecosystem · fifthwallbuilds.com